Building something people actually want starts with understanding what drives them. In this session, you’ll step into your customers’ shoes to uncover the real problems they need solved—not just what they say they want. You’ll learn how to run insightful interviews, map customer motivations, and use those insights to shape your product roadmap from day one.

Even the strongest teams face friction. This session tackles the tough stuff—communication breakdowns, equity disputes, role confusion—and shows you how to prevent conflicts from derailing your vision. You’ll gain tools to build alignment, navigate disagreements with clarity, and set up systems that protect both your relationships and your company’s future.

Great products don’t sell themselves. In this session, you’ll learn how to define your target market, craft a sharp positioning strategy, and build a plan to get your product into the hands of your first true believers. You’ll walk away with a concrete GTM framework to guide your launch and early growth.

Your story is as important as your solution. This two-part workshop helps you craft and deliver a compelling pitch that resonates with investors, partners, and customers. You’ll refine your narrative, sharpen your deck, and practice delivering under pressure—then present to real VCs for live feedback that gets you pitch-ready for the real world.